i think he hit the nail on the head. we as consumers have evolved.
the formula used to be
X + Y = Interested Consumers
and now it's more like
X + Y + Interested Consumers = Interested Consumers

and i think that the media has been using the first formula for so long, and building their entire industry around that principle, now they have no idea what to do to change it.

there's a lot of things that will change, i.e. radio, books, tv, movies, even government maybe, and i am very excited to see where we will go from here.
thank you for posting the video. i thought it was very thought provoking.