defrog: (obamarama)
defrog ([personal profile] defrog) wrote2011-02-02 11:22 am

GREAT MOMENTS IN MARKETING: OBAMA VS A GIANT FISH SANDWICH

Would you like to see President Obama have a giant fish sandwich dropped on top of him?

Of course you would.



BACKGROUND: This KFC ad has been running on Hong Kong television for the past couple of months, though I think it’s done now. The first time I saw it, it reminded me of how a lot of businesses outside the US capitalized on Obama’s popularity and his “change” slogan, which in turn was a measure of the cultural impact Obama has had on a global scale.

Which is why Republicans are afraid of him, of course.

The fact that companies are milking the Obama card for profit two years later is pretty impressive – even if they’re now resorting to imagery of Obama being attacked by a giant fish sandwich.

Which is why I’m hoping Fox & Friends picks up on the KFC commercial. They could spend hours making fools of themselves analyzing it as a metaphor for Obama’s failed foreign policy in China, and ponder China’s apparent desire to assassinate the American President with fish weapons.

I’m gonna change yr life,

This is dF