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GREAT MOMENTS IN MARKETING: COCOA KRISPIES ARE THE NEW TAMIFLU
ITEM: Cocoa Krispies claims it "helps support your child's immunity" on the front of the box.
San Francisco City Attorney Dennis Herrera, suspects Kellog’s of appealing to fear of swine flu and writes a letter to the CEO demanding evidence:
A Kellogg's flack explains all to SF Weekly:
Oh. So that’s healthy then.
And I'm sure Kellog's doesn't get its peer-reviewed research from the same place Merck does.
Snap crackle pop,
This is dF
San Francisco City Attorney Dennis Herrera, suspects Kellog’s of appealing to fear of swine flu and writes a letter to the CEO demanding evidence:
The immunity claims may also mislead parents into believing that serving this sugary cereal will actually boost their child's immunity, leaving less likely to take more productive steps to protect their children's health.
A Kellogg's flack explains all to SF Weekly:
Kellogg's Krispies cereals provide consumers with 25 percent of their daily value of vitamins A, C, and E, which play an important role in boosting immunity according to peer-reviewed, published, scientific research.
Oh. So that’s healthy then.
And I'm sure Kellog's doesn't get its peer-reviewed research from the same place Merck does.
Snap crackle pop,
This is dF