![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
defrogITEM [via Warren Ellis]: A&E has deployed a billboard using technology manufactured by Holosonic that transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your skull.
The effect being: you think yr hearing strange voices, when in reality yr hearing a commercial being beamed into yr head.
Cleverly, A&E is using this to promote "Paranormal State," a ghost-themed series premiering this week. Not so cleverly, they’re probably freaking a lot of people out.
The tech pitch is actually kind of interesting – apart from the whiz-bang nature of it, the idea is to create marketing gimmicks that don’t generate a lot of noise on the street.
Still, I don’t envision a lot of public support for something like this – not in a marketing ambush context, anyway. Gawker sums it up nicely: "How soon will it be until in addition to the do-not-call list, we'll have a 'do not beam commercial messages into my head' list?"
It’s all in yr head,
This is dF
The effect being: you think yr hearing strange voices, when in reality yr hearing a commercial being beamed into yr head.
Cleverly, A&E is using this to promote "Paranormal State," a ghost-themed series premiering this week. Not so cleverly, they’re probably freaking a lot of people out.
The tech pitch is actually kind of interesting – apart from the whiz-bang nature of it, the idea is to create marketing gimmicks that don’t generate a lot of noise on the street.
Still, I don’t envision a lot of public support for something like this – not in a marketing ambush context, anyway. Gawker sums it up nicely: "How soon will it be until in addition to the do-not-call list, we'll have a 'do not beam commercial messages into my head' list?"
It’s all in yr head,
This is dF
