WORLD CUP 2014: WHOEVER WINS, WE LOSE
Jun. 2nd, 2014 10:42 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
defrogAs some of you may know, the 2014 FIFA World Cup is coming up.
Here in Hong Kong, local broadcasting powerhouse TVB won the broadcast rights to the World Cup, and has spent the last year promoting it. Last month, TVB released their official theme song for the World Cup, sung by pretty much every major star on its roster.
It’s pretty awful.
It’s a matter of taste, of course. But it seems to me the point of a World Cup song is to be a rousing anthem you can sing in the stands to get the crowds going.
Leave it to TVB to do a World Cup song that not only sounds like standard feel-good Cantopop instead of a football anthem, but lyrically sounds like it’s not about the World Cup so much as it’s about TVB bragging about winning the broadcast rights.
Granted, I’m going mostly by the English-language chorus. The Chinese lyrics do have something to do with football, kind of, or at least with fighting to win trophies. But given how much self-important noise TVB has made about this, I’m pretty confident about my interpretation of it.
It’s all about you,
This is dF
Here in Hong Kong, local broadcasting powerhouse TVB won the broadcast rights to the World Cup, and has spent the last year promoting it. Last month, TVB released their official theme song for the World Cup, sung by pretty much every major star on its roster.
It’s pretty awful.
It’s a matter of taste, of course. But it seems to me the point of a World Cup song is to be a rousing anthem you can sing in the stands to get the crowds going.
Leave it to TVB to do a World Cup song that not only sounds like standard feel-good Cantopop instead of a football anthem, but lyrically sounds like it’s not about the World Cup so much as it’s about TVB bragging about winning the broadcast rights.
Granted, I’m going mostly by the English-language chorus. The Chinese lyrics do have something to do with football, kind of, or at least with fighting to win trophies. But given how much self-important noise TVB has made about this, I’m pretty confident about my interpretation of it.
"Various Artists - We Are The Only One (TVB"2014 FIFA巴西世界盃"主題曲) (OFFICIAL AUDIO)" (Watch on YouTube)
It’s all about you,
This is dF
