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[personal profile] defrog
I’d meant to post something about that NRA ad where Dana Loesch shakes her Clenched Fist Of Truth™ at America’s most dangerous adversary ever (libtards!). But I was in the midst moving house at the time, and by the time the dust settled it was old news.

But now Loesch is back in the headlines thanks to a new NRA ad in which she shakes her Clenched Fist Fisk Of Truth™ specifically at The New York Times.

Good gravy. Where to begin?

1. Vox has a good explanation as any as to what’s going on here – the NRA needs a bogeyman to sell moar gunz. Obama and his Big Fat Liberal Agenda To Pry Your Guns From Your Cold Dead Fingers served that purpose, but with Obama gone and the GOP controlling every major branch of govt (and many states), there’s zero chance of anyone passing gun-control laws for the foreseeable future. So the NRA is (evidently) going with the next best thing: carefully worded paranoid conspiracy theories about the Obama Deep State in cahoots with Fake News Media (formerly known as Liberal Media, LameStream Media™, etc and so on) and professional liberal anarchist protesters to destroy democracy somehow, and the only people who can stop them are Real Americans (i.e. conservatives and only conservatives) armed to the f***ing teeth with superior firepower.

2. Not that the NRA endorses violence. It never does, explicitly, if only because it’s illegal to do so even under the 1A. But the language and the tone are unmistakably (and intentionally) angry, militant and confrontational, and designed to portray anyone to the left of the NRA as dangerous anarchist creeps spoiling for a fight and out to smear Decent Honest Conservative Americans as evil racist homophobic Nazis.

3. The irony –and believe me I take no pleasure in typing this – is that Loesch isn't 100% wrong on that. There are plenty of far-left mouthpieces (some official, some just trolls) who routinely label everyone to the right of them as literal Nazis out to exterminate all non-white poor people and make The Handmaid’s Tale a reality, and who say the most effective way to counter conservative arguments is to punch them in the face and never allow them to speak in public ever. I don’t think that such people represent the majority of left-wingers (just as I don't think that Loesch represents most Republicans) – but they have the loudest megaphones, and they like to use them. And they’re essentially fueling Loesch and the NRA’s paranoid fantasy that The Left is out to silence them permanently.

4. That said, Loesch and the NRA are clearly either living in the same alternate reality as Trump, or exploiting it for personal gain. Or maybe both. It’s possible Loesch actually thinks what she’s saying is true. It’s also possible that she’s serious when she says the ads aren’t intended to be violent or threatening and she sees no possible way anyone could conclude that they are (unless they’re Fake News reporters, and see what she did there?). Sure – it’s like the Open Carry characters who can’t for the life of them understand why a group of guys walking into a Chipotles with AR-15s slung on their shoulders would make the customers nervous.

5. Regardless of sincerity, the Loesch ads are essentially dumb angry propaganda out to warn you of a reality that doesn’t really exist – and get you to do something about it (even if it's just buy lots more guns and give the NRA your money).

Will the ads encourage gun violence against “they”? Sooner or later, yes, although I think such incidents will be rare. We’re lucky that most conservatives who talk angry and loud tend not to escalate to physical violence (I assume this is because it's a lot easier to talk trash on radio or on Twitter than to someone’s face). 

That said, I’m less concerned about the prospect of violence as I am about the fact that (1) these ads are based on fundamentally false premises, (2) the choir they’re preaching to already believes those premises are true, and (3) there’s literally no way to convince them otherwise because one of those premises is that if the media (or anyone) says something that contradicts your sociopolitical worldview, you can rest assured they are deliberately lying as part of a conspiracy to advance their agenda against Decent Patriotic Americans like yourself.

I just don't see an upside to any of this. Maybe because I’m part of the conspiracy, I guess? I don’t know. But I’ve been watching the Professionally Angry Conservative Outrage Circus Train peddle its schtick for the better part of 25 years, and, well, look who’s POTUS now.


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