CAFFEINE: IT'S WHAT'S FOR DINNER

[defrog]

ITEM: Energy drinks are SO 2006. The future is in energy snack foods.

So says trend monitor and strategic consultancy CScout. Examples include:

• Energy Go Bites: 70% higher caffeine content compared to conventional energy drinks
• NRG Phoenix Fury Potato Chips: as much caffeine as 3.5 cups of coffee
• Dakota Valley Products: “natural, healthy seeds infused with caffeine, taurine, lysine, and ginseng” that “give twice the amount of energy as an energy drink without the added sugar”

I am now imagining the fun you could have by washing down one of those with Rockstar or Crunk. Or perhaps even Cocaine. Because I’ve lost count of how many times I’ve stood in the snack food section thinking, “What would Li’l John eat?”

FUN FACT: The energy drink industry in the US will be a $17 billion business by 2010, says Global Industry Analysts. Ka-ching!

DISCLAIMER: I have no real use for energy drinks, primarily because they’re overpriced and taste like they were shat in by sugar-addicted squirrels. But clearly I can’t rely on iced black Americanos to keep me conscious for the rest of my life, either. So an alternative is welcome.

Still, potato chips aren't quite what I had in mind. And either way, I’m sure there are going to be health trade-offs to the energy energy food and beverage craze.

But that never stopped the alcohol and tobacco industry. And here’s a telling quote from CScout:

“This trend shows that consumers may be distinguishing between somewhat unhealthy stimulants, which they desire, and high sugar content in drinks, which they do not.”

Yes. Bring on the unhealthy stimulants!

Eyes wide open,

This is dF

Comments

[bedsitter23.livejournal.com]

Anti-energy drinks are the new energy drink.

http://www.drankbeverage.com/

[def-fr0g-42.livejournal.com]

I knew, see I KNEW, you would be on top of this.