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ITEM [via Neatorama]: You knew this was coming, didn’t you?



Never in the history of advertising has the possibility of penetrating every market on Earth, reaching every person on the planet, and touching them at emotional level only possible with the beauty of the moon on a starlit night, been made available. Twelve billion eyeballs looking at your logo in the sky for several days every month for the next several thousand years.

How will they do it? “Shadow Shaping Technology” that basically involves robots carving logos in the moondust, and when the light hits just the right angle ... then the moon is brought to you by Starbucks or OfficeMax or something.

Minimum bids start at $46,000.

Both the concept and the pricing – as well as Rolling Rock’s promise to project its logo on the moon using frickin’ lasers turning out to be a joke – make me reasonably sure this is a hoax or some viral marketing stunt. (It was definitely a Tick episode.)

Even if it’s real, of course it will fail. So I’m not too worried about it. For now.

On the other hand, you KNOW someone will do this one day. And it won’t be Chairface Chippendale.

I’ll shoot the moon,

This is dF

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