BUY MORE POPCORN OR DIE!

[defrog]

ITEM: A new study claims that subliminal advertising is most effective when the message being conveyed is negative, according to Professor Nilli Lavie from University College London.

In three experiments, participants were briefly shown masked words and asked to classify them as emotional or neutral:

The researchers found that the participants answered most accurately when responding to negative words, even when they believed they were merely guessing the answer.

Professor Lavie said: "We have shown that people can perceive the emotional value of subliminal messages and have demonstrated conclusively that people are much more attuned to negative words.

On the down side (or the bright side, depending on which side of the subliminal message yr on), there’s very little scientific evidence that subliminal messages actually work in the first place.

Not that that’s stopped people from trying it, much less freaking out about it.

FUN FACT: In the late 1950s, two men developed “Precon TV” technology to put subliminal ads in television broadcasts.



See the April 1958 issue of Popular Science for details.

Off-message,

This is dF

Comments

[kukla-red.livejournal.com]

Nice to see what people were reading about the month and year I was born.