defrog: (hercules!)
[personal profile] defrog
ITEM: According to the latest Nielsen ratings report, Fox News not only ranked as the top cable news network in 2009 (for the eighth year in a row), but also saw the highest ratings in its entire history.

You can expect more of the same in 2010. The first quarter of this year was Fox’s best quarter ever – so much so that Fox ranked the second most watched cable channel in prime time (behind USA Network).

Mediaite has a breakdown as to why, but basically you can credit the numbers to Glenn Beck, Bill O’Reilly and Fox’s Tea Party sponserships (as well as Barack HUSSEIN! HUSSEIN! HUSSEIN! HUSSEIN! HUSSEIN! HUSSEIN! GODDAMMIT! HUSSEIN! Obama getting elected).

What’s even more telling is the ratings of Fox’s competitors:

In the A25-54 demographic during prime time, FNC was up 16%, while CNN dropped 42%, MSNBC was down 22% and HLN was down 40%. In total viewers prime time, FNC was up 3% while the rest declined as well (CNN – 39%, MSNBC – 15%, HLN – 24%).

One interesting stat is that, at least in the prime time slot, MSNBC beat CNN for the first time last year, thanks to KO and Maddow.

It’s also worth noting that there’s a good chance the reason KO and Maddow are seeing an overall drop is because more people are watching them online via MSNBC’s web site. (Nielsen may or may not have some figures on that somewhere.)

Either way, it’s looking grim for CNN – which, at least compared to Fox and MSNBC, is the only major new network left that isn’t pandering to a specific political wing. Which suggests that objective television journalism is pretty much done as a concept.

Which may or may not be a good thing. Or at least it may not matter in these days where people have the power to carefully tailor their news input to reaffirm their worldview and dismiss all other sources as biased.

Either way, it’s pretty likely that news in 2010 will succeed by being as loud and partisan as possible. And why not? Truth has been reduced to a demographic in the Batshit Reality Schism era.

But then Howard Beale the Mad Prophet told you this would happen over 30 years ago. You were warned.

By the numbers,

This is dF

on 2010-04-06 01:00 am (UTC)
Posted by [identity profile] nebris.livejournal.com
Facebook has blocked the posting of this vid because 'some have reported abusive content'.

~M~

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