
JUST FINISHED
Shopping For God: How Christianity Went From In Your Heart To In Your Face by James B. Twitchell
Sometimes you find the darnedest things in Christian book stores. I only go in them to keep the bride company, but I do get curious, and occasionally I find something like this. Written by a professor who teaches advertising, Shopping For God is a very interesting take on why Christianity is on the upswing in the US right now, especially as megachurches grow and traditional Protestant church congregations shrink in numbers: basically, it’s all in the marketing. Megachurches succeed because they know how to sell the religious experience – and more importantly, they know how to sell it to guys. The same technique also explains pretty much every religious revival in US history. Fascinating.
JUST STARTED
Blind Willow, Sleeping Woman by Haruki Murakami
His second collection of short stories. I’ve read just about everything of Murakami’s that has been translated into English, and whether it’s short stories or novels, his writing is almost always spellbinding and surreal, even when he’s describing something mundane. Two stories in, this one seems no different, though the actual stories are a little hit-and-miss so far. Still, it’s anything but dull.
Coast to coast,
This is dF