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BRANDING IS THE NEW EMO
Jun. 16th, 2009 11:47 pmI get press releases.
Sometimes they’re from CNN. And when they are, they’re not usually this strange.
ITEM: CNN International uses biometrics technology to demonstrate emotional responses to brand-based advertising.
The findings suggest that brands who choose multimedia campaigns to communicate their advertising messages are more memorable to consumers and more likely to enhance perception of their brands. The results carry weight for brands that place their advertising in an engaging environment, prompting an emotional response from the audience.
"We wanted to show that by complementing advertising on CNN TV with ads on CNN.com and CNN mobile, an advertiser can markedly increase campaign recall leading to positive shifts in brand attitudes', commented Duncan Morris, Vice President, Research, Turner International Asia Pacific. "The fact that these respondents were not primed for an advertising study makes these results even more poignant."
See what they did there?
I’d find this kind of creepy if I hadn’t read Vance Packard’s The Hidden Persuaders in college. This kind of thing isn’t new. It’s just that the technology to measure the effects has improved.
Of course, if my life was directed by John Carpenter, then I’d worry.
Participate in yr own manipulation,
This is dF
Sometimes they’re from CNN. And when they are, they’re not usually this strange.
ITEM: CNN International uses biometrics technology to demonstrate emotional responses to brand-based advertising.
The findings suggest that brands who choose multimedia campaigns to communicate their advertising messages are more memorable to consumers and more likely to enhance perception of their brands. The results carry weight for brands that place their advertising in an engaging environment, prompting an emotional response from the audience.
"We wanted to show that by complementing advertising on CNN TV with ads on CNN.com and CNN mobile, an advertiser can markedly increase campaign recall leading to positive shifts in brand attitudes', commented Duncan Morris, Vice President, Research, Turner International Asia Pacific. "The fact that these respondents were not primed for an advertising study makes these results even more poignant."
See what they did there?
I’d find this kind of creepy if I hadn’t read Vance Packard’s The Hidden Persuaders in college. This kind of thing isn’t new. It’s just that the technology to measure the effects has improved.
Of course, if my life was directed by John Carpenter, then I’d worry.
Participate in yr own manipulation,
This is dF
