GREAT MOMENTS IN MARKETING: COCOA KRISPIES ARE THE NEW TAMIFLU

ITEM: Cocoa Krispies claims it "helps support your child's immunity" on the front of the box.



San Francisco City Attorney Dennis Herrera, suspects Kellog’s of appealing to fear of swine flu and writes a letter to the CEO demanding evidence:

The immunity claims may also mislead parents into believing that serving this sugary cereal will actually boost their child's immunity, leaving less likely to take more productive steps to protect their children's health.

A Kellogg's flack explains all to SF Weekly:

Kellogg's Krispies cereals provide consumers with 25 percent of their daily value of vitamins A, C, and E, which play an important role in boosting immunity according to peer-reviewed, published, scientific research.

Oh. So that’s healthy then.

And I'm sure Kellog's doesn't get its peer-reviewed research from the same place Merck does.

Snap crackle pop,

This is dF

DEF KL ENTRAPMENT TOUR 2009, PART 3: THROWING IN THE TOWERS

Back in Hong Kong. And glad to be here.

Nothing against Kuala Lumpur, of course. But I saw very little of it anyway, apart from three hotels, the shopping mall between them, the elevated monorail and, of course the Towers.

Which I managed to get a closer look at.



Here’s some other highlights.

 

 

That Space Needle thing? That’s the KL Tower. Which looks kind of like a UFO when the weather's all misty in the morning. I like that.

Anyway, that’s all I got. I spent too much time in hotel ballrooms and suites taking notes or typing like a madman. And I’ve still got one more 2,000-word article to write by Monday morning. After that, I can sleep.

Probably.

Caffeinated,

This is dF