HOME TAPING IS KILLING MUSIC PART 67,916

ITEM: A study of the Norwegian music industry from 1999 to 2009 reveals that record sales are down 50% since music became digital ... but the average income for musicians has risen 66% in the same time period.

Here’s how:

• Income from concerts has increased, on average, 136%
• Income from collection organizations such as TONO, Gramo and others has increased 108%
• Stipends and other supports from the government has increased 154%

Since musicians in Norway only get about 15% of CD sales anyway – as opposed to 50% of concert revenue and 80% from collection organizations – the sales drop doesn’t really impact them all that much.

In fact, the only people losing out are the record companies.

DISCLAIMER: The numbers only apply to Norway. But I’d be willing to bet at least ten (10) American dollars that it’s a similar story elsewhere.

The full study is here [PDF] if you want to check the math.


We’ll be leaving as soon as we’re paid,

This is dF

GREAT MOMENTS IN MARKETING: IM IN UR HOME, LEAVIN MY BOXEZ

ITEM: The Santiago, Chile branch of ad agency DDB comes up with an admittedly creative campaign for home security company ADT – pretending to break into people’s homes.

The gimmick: slip a spring-loaded box under the door, and it pops into box shape. Printed on the box: an ADT logo and the message, “Breaking into homes is easier than you think.”

This marketing campaign video explains.

It’s actually pretty clever – provided ADT’s marketing objective was to either (1) render their own point invalid (since technically they didn’t actually break into anyone’s home) or (2) freak out people who don’t realize how the box got there by making them think ADT employees are breaking into houses and planting boxes. Because I doubt most recipients saw the boxes and thought, “Gee, maybe I should give ADT a call.”

Anyway, it’s interesting that they tried this in Chile. If they tried this in the US, the police would get so many phone calls that the DHS would raise the terror threat level to Severe. Because as we all know, if yr not sure what it is, it’s probably a bomb.

Unless you live in New Orleans, I mean.

Slip it under the door,

This is dF