GREAT MOMENTS IN MARKETING: MEATY BEATY BIG AND BOUNCY

[defrog]

Okay. It was one thing to have Padma Lakshmi making love to chowing down on a Hardee’s/Carl Jr  bacon burger.

But now Hardee’s/Carl Jr have hired “top rated bikini body” Audrina Patridge (who may be famous – I’m not sure) making love to chowing down on a Hardee’s/Carl Jr teriyaki burger.

See what they did there?

Which I might not bother to mention except that it seems Burger King is keen to up the ante in the meat-sex competition with this.



Which I mention for a couple of reasons:

1. I actually saw the same ad for Burger King in Singapore last week. I thought it was a local campaign, seeing as how oral sex in Singapore was only legalized less than two years ago. And that was only for straight people. So I thought, you know, progress. (Insert "$6.25 slut" joke here.)

2. Ads like this are apparently why MIC – that Burger King franchisee in Tennessee – put “Global Warming Is Baloney” on its signs.

JJ McNelis, MIC’s marketing president, told Lou Dobbs that they did the signs in a response to some of BK’s “poorer marketing”. Not the Seven Incher specifically, but the one with Sir Mix-a-Lot rapping about square booty to promote a Spongebob kids meal.

Well, I got to tell you, I hear on the frontline that we caught a lot of grief over that particular campaign so we thought that putting up a little different message might change the dialogue a little bit. By golly, we certainly succeeded on that front.

Quite.

So you can expect more scientifically inaccurate conservative sloganeering from MIC to offset the inevitable BK/BJ jokes. Maybe something on how abstinence-only sex ed works 100%.

Incidentally, the transcript of that interview is worth reading if you enjoy the spectacle of Lou Dobbs blathering about how brave MIC is and how Big Business doesn’t do nearly enough to stand up for its First Amendment right to push oversimplified political views on its customers, for which American soldiers are dying to protect.

From you I get opinions,

This is dF

Comments

Taking my sex doll to McD's...

[garbagecanmusic.livejournal.com]

Years ago I saw an ad on the side of a bus for Air Italy. It was an attractive female eating a cannoli while looking up. I was surprised that I didn't hear a peep from anyone about that ad. Well, I'd imagine that the response would've been "It's Italy, what the fuck do you expect?", but still.

I've been scouring the internet for hours trying to find the image, but no luck.

(The Carl's Jr. "More than just a piece of meat" line is awesome)