MY MANDOM, LET ME SHOW YOU THEM

ITEM [via YesButNoButYes]: Charles Bronson is all about the Mandom.

I can’t decide which part I like better: the shirt toss, the gunfight hallucination or the horse sound effect.

The explanation couldn’t be simpler: it’s a TV commercial for Japan.

I love TV commercials from Japan. They are awesome playgrounds of the bizarre.

Mandom, you may like to know, is stil around. Among other things, they make the Gatsby line of male personal care products. And their commercials are still hilarious. Here’s one of their deodorant commercials that’s been running here on HK television for the past year or so.

Not much change since 1971, then.

PRODUCTION NOTE: I’m not kidding or being ironic. I truly love these things. I wish all American TV commercials were like this. Tell me it wouldn’t be an improvement.

Macho macho man,

This is dF

ATTACK OF THE SUPER-STRENGTH CYBORG PENGUINS

Some headlines can’t be improved upon. Neither can some ledes:

ITEM [via Danger Room]: Military researchers are building mechanical suits that provide superstrength and inhuman endurance. Next up: an undersea exoskeleton that turns the wearer into a giant, cyborg penguin.



The Performance Improving Self Contained Exoskeleton for Swimming ("PISCES") is the work of Peter Neuhaus and Jerry Pratt at the University of West Florida's Institute for Human and Machine Cognition. They’ve been looking at various bio-inspired systems based on animal propulsion, and borrowed design features from dolphins, sea turtles and penguins.

The exoskeletons aren’t necessarily intended for military use, but their work was cited in a recent Pentagon report on “the threat of technological surprise”, which highlighted "devices that have been designed to improve or extend human performance in the physical domain" as an area of rapid development.

Which means someone at the Pentagon may actually be looking at creating an underwater army of superfrogmen.

Well, at least they’re not using actual penguins to create radio-controlled penguinborgs. You know, like they’re doing with sharks.

Calling Tony Stark,

This is dF